Christina Gilcrist Portfolio

CHRISTINA GILCRIST

PGA of America

Details

project scope:
branding, event signage, print, digital, UI/UX, etc

project role:
part of brand creative team, reported to seniors

As a brand designer for PGA of America from 2020-early 2026, I worked collaboratively with the in-house design team on creating and updating designs for print & digital collateral, event signage, banner ads, emails, landing pages, etc across the board – from internal team projects to major tournaments (PGA Championship, Ryder Cup, KPMG, Seniors) and many amateur tournaments (PGA Jr. League, Club Champ, college and high school, etc).

My role was largely reinforcing and refining brand guidelines, while coming out with fresh ideas from year to year that still took on the PGA look and feel. Come tournament time, our team worked together to produce large scale graphics and signage for a smooth visitor experience.

How I brought a small business to life visually ––

Eric, CEO, came to me to build out a visual identity for Citrus Homes. From the start, it was clear that this small team took great pride in their craftsmanship and family-run start. Their modesty in producing highly skilled work for their clients was something to be celebrated and showcased through design choices and brand touch points.

The result is a brand that feels quiet but confident. The choice of typography and minimal logo is a direct reflection of their “no fluff” nature – serious about their craft but honest and approachable.

Major Tournaments

Work for all 4 major tournaments under PGA of America – PGA Championship, Ryder Cup, KPMG, Seniors

Some notable projects include: 1. the Tulsa airport welcome graphics for the '22 Championship. Guests and players alike were greeted with sidewalk graphics and entrance signage. 2. Created and managed the tournaments digital signage and parking tag system for a few year stretch, collaborating with other teams for approvals and to ensure content was created and delivered in timely manner. 3. Club member tent wall signage; planning of walls, execution of design and print, in collaboration with teammate.

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