details
job role:
Part of the brand and design time from 2020 – 2026
Over the years I’ve worked with Lina's Crema di Limoncello introducing fresh looks while maintaining brand styles and polishing up design processes to fit a growing product in the wine and liquor space.
While working with Lina's, the product has expanded into several new states, markets and grocery stores and it's been important that the work reflects their growing audience – from redesigning internal documents, brand guidelines, sales decks, marketing ads, email designs to creating new systems to store recipe databases and photography organization.
process
Through initial conversations and moodboard selections, it was clear Citrus Homes was after a clean, modern mark inspired by their namesake and California culture that would be easy to apply on various applications. The resulted logo and identity system fit the bill, letting us create impactful pieces through color and bold typography and an iconic logomark for increased brand recognition.
