How I brought a small business to life visually ––

Eric, CEO, came to me to build out a visual identity for Citrus Homes. From the start, it was clear that this small team took great pride in their craftsmanship and family-run start. Their modesty in producing highly skilled work for their clients was something to be celebrated and showcased through design choices and brand touch points.

The result is a brand that feels quiet but confident. The choice of typography and minimal logo is a direct reflection of their "no fluff" nature – serious about their craft but honest and approachable.